No such thing as cheap chimney liner

So often we get calls and emails from customers stating that they have been quoted extortionate amounts for their multi fuel chimney liner. They claim that our (and other online retailers) liner must be inferior in some way to that which they have been quoted. Well it's time to dispel the myth altogether.

There are actually very few different manufacturers/importers of multi fuel chimney liner in the UK, 11 as I write this. In order for a multi fuel chimney liner to be sold legally in the UK, it must be listed in the HETAS official guide. Multi fuel flexible chimney liner is in Part 3 Section E of this guide. You can look yourself from the link.

In the last 15 years, we have sold 5 of these manufacturers/importers multi fuel chimney liners, and for the last 3 years, exclusively Docherty Fire Flexmaster. We now sell something over £500,000 each year in liner alone, so we know our liner !

Note:- We have noticed some online retailers not stating the manufacturer of their liner. We would advise customers to confirm that their liner is listed in the HETAS official guide and which manufacturer it is before purchasing.

Why so cheap online
Well it's true to say that online retailers, through competition, have pushed multi fuel chimney liner prices down to a base level below which any distributor would be losing money, even us. So we can say that liner is great value online for the consumer. It only works for online retailers when the volumes of liner, and the profit on components, are factored in.

Why so expensive from fireplace shops
There are too many fireplace shops who are still living in the past (chimney liner used to be very expensive) and quoting £60-£90/metre for 150mm (6") diameter multi fuel chimney liner. There is no question that they are paying something under £16.00/metre (if not, then come to us !), so you can work the margins out for yourselves. If a fireplace shop is installing the liner for you, then this is a different situation altogether, and they should expect to make some margin on the materials as well as the installation costs, although charging something like £30-£40/metre would be more reasonable.

Where to Purchase
Liner and components can be purchased from the multi fuel chimney liner section online. Select the liner diameter here.